Monday, February 15, 2010

The Story Behind the Shirts

Although I've expressed my opinion of woot.com's Twitter account, I haven't announced my love for shirt.woot.com yet! As I began following woot.com on Twitter, I became bored of the overly used tweets which only included the sale of the day. I wish someone would hack into their account and put a joke up or at least something that you can feel connected to, like a personal thought or insight.

Since I usually fall asleep looking at Woot's twitter page, I decided to go to their website and explore their other woot sites. I've become a huge fan of shirt.woot.com! I love t-shirts and the idea used to create the website is, I believe, genius. Basically, people put up t-shirts with cool graphic designs to sell with a story behind it. For example, for Chinese New Year, shirt.woot.com sold a a t-shirt with lanterns and chinese zodiac signs. Below, there was a poem about the festivities and a story along with it. The designers of the t-shirts write the stories. I think having this extra story behind the shirt is a great way to sell. It makes it more personal. I think woot.com should look at this in a way that would help their Twitter account. It needs to be more personalized, instead of the automatic robot it has become.

2 comments:

  1. Nice post - Woot is pretty cool and it's so hard to believe that its Twitter is so boring. They are a clever company yet seem to be slacking when it comes to social media. Maybe they will find your blog post and see the light!

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  2. I agree when it comes to robotic twitter accounts. companies need to make sure they do different things to spice it up and keep their followers engaged!

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